JDE Peet's
Joey Aad is an accomplished professional currently serving as the Global Revenue Growth Manager at JDE Peet's since January 2023. Prior experience includes a significant role at Nestlé from February 2016 to December 2021, where strategic initiatives resulted in an 8% revenue increase and a 5-year commercial expansion roadmap was developed. Previous positions also encompass Regional Go-To-Market Manager and Channel Manager at Transmed, focusing on sales objectives and customer relationships, and a Middle Trade Manager role, achieving an 18% yearly growth for key accounts. Joey Aad holds an MBA from Rotterdam School of Management, Erasmus University, and a Bachelor's degree in Business Administration from Lebanese American University.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.