JK

Justyna Krasowska

Marketing Category Manager Poland & Baltic Countries at JDE Peet's

Justyna Krasowska is a seasoned marketing professional with extensive experience in brand management and product development across various industries. Currently serving as a Senior Brand Manager at JDE Peet's since September 2021, Justyna focuses on Roast&Ground Coffee and Prima Equity. Prior to this role, Justyna was a Brand Manager at McCormick & Company, overseeing the Kamis-Seasonings category and managing EMEA Market New Product Development projects. Justyna's career began at CEDC International as a Marketing Specialist and Assistant Brand Manager, where responsibilities included brand activations and collaborating with wine and spirits brand owners. Earlier experience includes working as a Project Specialist at Laboratorium Kosmetyczne Dr Irena Eris. Justyna holds a Master's degree in International Economics from SGH Warsaw School of Economics and a Bachelor of Arts in International/Global Studies from the University of Warsaw.

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JDE Peet's

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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.


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