JDE Peet's
Lauriane Guigui has a Master's degree in Management and Marketing from IÉSEG School of Management. Lauriane has a strong background in product management and marketing, with experience at companies like JDE Peet's, Philips, and Ella Baché. Lauriane has held various roles such as Global Innovation Marketing Manager, Senior Local Marketing Manager - Coffee, Senior Global Product Manager, and Global Product Manager. Lauriane is experienced in portfolio performance, long-term strategy, roadmap creation, budget allocation, and product lifecycle management. Lauriane's expertise lies in launching successful products, adapting global strategies to local markets, and driving growth in the Mother & Child care categories.
JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.