JDE Peet's
Nienke Noorlag has extensive experience in brand management and marketing within the food and beverage sector, currently serving as the Global Innovation Marketing Manager for Senseo at JACOBS DOUWE EGBERTS since July 2016. Nienke has held several key positions at JACOBS DOUWE EGBERTS, including Senior Brand Manager for Douwe Egberts, Roast & Ground, and JDE Beans, as well as Brand Manager for JDE Beans and Pickwick. Prior to this, Nienke worked as a Brand & Project Manager at Domstad Evenementen and as the General Manager at PaQ Suits S.C. Nienke's educational background includes a Master's degree in Business Administration with a focus on Marketing from the University of Amsterdam, a Pre-Master's in Business Administration, and a Bachelor's degree in Hotel and Event Management from Hogeschool TIO UTRECHT.
This person is not in the org chart
JDE Peet's
8 followers
We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.