JDE Peet's
Sabine Tolenaars has extensive experience in sales and marketing, currently serving as Sales Manager for Ahold Delhaize & E-commerce at JACOBS DOUWE EGBERTS since October 2014, where responsibilities include category management, customer development, space management, shopper activation, and pricing and promo strategy. Previously, Sabine held several key roles including Customer Shopper Manager at Arla Foods Netherlands and Senior Trade Marketeer at Ferrero. Educational qualifications include a Master’s degree in Marketing Management and a Bachelor's degree in International Business from Tilburg University, along with a Bachelor's degree in Marketing from Université de Rouen.
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JDE Peet's
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We are the world's leading pure-play coffee and tea company, with local roots dating back over two centuries: In 1753 in Joure, the Netherlands, Egberts Douwe founded his first coffee outlet. Over a century later, in 1895, Johann Jacobs opened his first grocery business in Bremen, Germany. Then in 1966, in Berkeley, California, Alfred Peet opened his first Peet's coffee store. Today, we unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona. We serve approximately 4,200 cups of coffee or tea every second, and in 2022 generated total sales of EUR 8.2 billion and employed a global workforce of more than 20,000 employees. We: • are powered by our purpose: We unleash the possibilities of coffee and tea to create a better future; • are led by our vision: A coffee & tea for every cup; and • believe: It’s amazing what can happen over a cup of coffee or tea.