JEANERICA
Jörgen Andersson is the Chief Creative Officer at H&M since December 2022, leading the brand's vision, identity, and creative direction with a strong focus on customer engagement. In addition, Jörgen serves as the Global Creative Director at J&ersson AB and holds multiple board positions, including Senior Advisor and Investor at the H&M Foundation and Member of the Board at HEART 17. Jörgen is also a co-founder of Jeanerica, Jeans & Co, and My Driving Academy, and has partnered with several companies including eEquity, Filippa K, Verso Skincare, and Swedish Stockings. Educational background includes a B.Sc. in Business Administration from Stockholm University, completed between 1986 and 1990.
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JEANERICA
Jeanerica is a European denim house offering elevated everyday denim commodities. Our products are sustainably developed for longevity, marrying specialized industrial innovation with small scale local production.