JET Hospitality
Whitney Brielle Martin has a diverse work experience that includes various roles and responsibilities in different companies. Whitney is currently the Chief Executive Officer and Founder of PLZ ADD SALT, a marketing and brand house that focuses on digital solutions. Prior to this, they worked as the CMO at JET Hospitality. Whitney also has experience as the Director of Brand & Content at EYES & EDGE, a magazine and media hub. In addition, they worked as a Manager at Entrepreneurs' Organization and held positions as an Events & Community Manager and Events Coordinator at Ruby Receptionists, where they created engaging experiences and managed events to bring the company's culture to life.
Whitney Brielle Martin is currently enrolled in the Yale School of Management, pursuing an Executive Education Certificate in Digital Marketing: A Strategic Perspective. Prior to this, they have attended George Fox University, where they studied Business and Project Management.
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JET Hospitality
JET Hospitality, a pioneer in the growing Alternative Lodging segment, is re-engineering the guest experience and accepting bookings across its portfolio of boutique resorts. With destinations in Washington, Idaho, and Montana, JET is serving up “Hospitality from the Heart” with a mix of “Big Outdoor Energy.” Each location offers a variety of unique accommodations including tiny homes, glamping, bungalows, themed cabins & guestrooms, lodge suites, RV Hook Ups, and BYO camping — bringing together the company’s vision of accommodations for all walks of life. Rising from the ashes of the pandemic, JET Hospitality has successfully merged elements of traditional lodging, with a vacation rental vibe, resulting in a redefined guest experience catering to all travelers. Family-owned and operated, JET aims to deliver a comfortable stay in a unique setting, where guests walk away with a life experience they will always remember. Each location is perfect for groups and events including destination weddings, weekend getaways, family reunions, and corporate retreats. No matter the occasion, JET delivers a classic American adventure infused with the elements of the great outdoors. Resort locations are positioned near national parks and recreation, allowing guests to setup a basecamp and explore natural wonders such as the Grand Tetons or Olympic Peninsula, with activities ranging from hiking, fishing, hunting, kayaking, rafting, clamming, mountain biking, snowmobiling, snowshoeing, and so much more. We focus on acquiring and converting independent motels with RV or Camping elements, near prime geological locations that draw demand from urban centers. Our conversion model is completely vertical: We farm deals, raise capital, execute rehab, and rebrand with professional management services under the JET Hospitality flag.