Let’s keep this simple. In essence we are a video news company obsessed with explanatory journalism. While the WHAT is important, the WHY & HOW is what defines our content. 

The glaciers are melting is the WHAT. Why are they melting and how will it affect our lives is the WHY & the HOW. Everything we do revolves around this. 

This clear focus not only helps us design our content, but also becomes our north star while choosing stories and covering news events. 

There is value in helping people understand the world around them a little bit better. And we believe a truly world class, wildly popular media company can be built around it. 

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