Joe Public
Deborah Whitlock has a diverse work experience spanning different roles and industries. Deborah started their career as a Brand Marketing Co-ordinator at Forwardslash, where they worked on website creation, maintenance, and marketing for internet-based clients. Deborah then became a Marketing Manager at Win Technologies before joining WeightWatchers.com as a Marketing Manager, where they focused on interactive web-based tools. Deborah moved to World Wide Creative as a Project Strategist and later became an Account Director, working on digital marketing strategies and multi-platform developments.
Deborah then joined Base2 Agency as an Account Director, providing digital marketing services to clients such as Barclays Africa and ABSA. Deborah's next position was as a Senior Account Director at Joe Public Connect, where they specialized in digital interactions and innovations for brand growth. Deborah then transitioned to Joe Public as an Integrated Group Account Director, managing social media and digital marketing strategies for clients such as Netcare and MAGGI. Currently, Deborah serves as the Head of Brand and New Business at Joe Public, overseeing brand development, marketing strategies, and new business opportunities.
Throughout their career, Deborah has demonstrated expertise in brand management, marketing strategy, digital marketing, and building strong client relationships.
Deborah Whitlock obtained a Post Graduate Diploma in Marketing Management from the University of Cape Town in the period from 1988 to 1999. Deborah also received a Post Graduate Diploma in Marketing from CIM | The Chartered Institute of Marketing from 2004 to 2006. Furthermore, Deborah earned a Bachelor of Primary Education degree from the University of Cape Town from 1994 to 1997. Deborah matriculated from Bergvliet High School in 1993. Additionally, Deborah obtained certifications in Executive Leadership and Ryan Holmes on Social Leadership from Lynda.com in 2018, although the specific months of attainment are not provided.
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Joe Public
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Founded in 1998 and growing into Joe Public in 2007, it is now one of the country’s leading brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. Joe Public is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country, through the power of creativity. The group’s service offering aims to deliver on creative excellence through its 360º integrated services (ATL, BTL, Brand Design, Digital, PR and Media) in Johannesburg, Durban and Cape Town. The group also has African and European partners/affiliates in 8 different countries. For more information, visit www.joepublic.co.za and follow on @JoePublicAdvertising, Facebook and Instagram.