Joe Public
Laurent Marty has extensive work experience in strategic planning and marketing management. Laurent started their career in 1998 at Renault, where they played a crucial role in reintroducing the brand to South Africa and launching various models. Laurent stayed with Renault until 2005 and achieved significant sales success. In 2006, Laurent Marty joined Joe Public, where they became the strategic planning director and owner, responsible for brand and communication strategies for clients. Joe Public experienced significant growth during their tenure.
Laurent Marty completed their Graduate School of Management degree at emlyon business school from 1994 to 1998. In 1997, they also obtained a Master of Business Administration (MBA) from Alliance Manchester Business School.
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Joe Public
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Founded in 1998 and growing into Joe Public in 2007, it is now one of the country’s leading brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. Joe Public is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country, through the power of creativity. The group’s service offering aims to deliver on creative excellence through its 360º integrated services (ATL, BTL, Brand Design, Digital, PR and Media) in Johannesburg, Durban and Cape Town. The group also has African and European partners/affiliates in 8 different countries. For more information, visit www.joepublic.co.za and follow on @JoePublicAdvertising, Facebook and Instagram.