Joe Public
Lizandri van de Merwe has a diverse work experience in the advertising industry. Lizandri is currently working as an Integrated Art Director at Joe Public United. Prior to this, they worked as an Art Director at Promise Agency in 2021. From 2018 to 2021, they were an Art Director at Ogilvy & Mather South Africa, where they mainly worked with the Liquid Portfolio, handling major brands like Carling Black Label and KFC. Before that, they worked as an Art Director at The King James Group, where they handled various brands such as iStore and Pick ‘n Pay. Lizandri started their career as a Student Intern at MCAN WORLD, where they worked on campaigns for brands like Chevrolet and Coca Cola.
Lizandri van de Merwe attended Die Brandwag Hoërskool from 2007 to 2011, where they obtained a National Senior Certificate. In 2012, they enrolled at Nelson Mandela University to study Art/Art Studies, General. From 2013 to 2015, Lizandri attended AAA School of Advertising, earning a BA in Creative Communication with a specialization in Art Direction. Lizandri also holds an IIE Certificate in Leadership and Personal Brand Development, although information about the institution and the year of obtaining the certificate is not provided.
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Joe Public
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Founded in 1998 and growing into Joe Public in 2007, it is now one of the country’s leading brand and communications groups. The group is 60% black-owned making it one of the largest majority black-owned independent agencies in the country. Joe Public is a purpose-driven agency that exists to be the fertile soil that grows their people, clients and the country, through the power of creativity. The group’s service offering aims to deliver on creative excellence through its 360º integrated services (ATL, BTL, Brand Design, Digital, PR and Media) in Johannesburg, Durban and Cape Town. The group also has African and European partners/affiliates in 8 different countries. For more information, visit www.joepublic.co.za and follow on @JoePublicAdvertising, Facebook and Instagram.