Joe & The Juice
Kristel Mairit Kruusmägi has a diverse work experience in various roles and industries. Kristel Mairit started their career as a Hair and Makeup Artist at LAMDA in 2019. Later they worked as a Wigs and Makeup Artist at The Questors Theatre and as an Assistant Makeup Artist at Sky and Channel 4. In 2017, they became a Freelance Makeup Artist at KM Artistry OÜ. In the same year, they joined JOE & THE JUICE as a Shift Manager and then quickly progressed to the role of Bar Manager and later Junior Brand and Communications Associate. Kristel Mairit continued their career in the entertainment industry as a Wig Assistant for Back to the Future Musical, Les Miserables, and Tina Turner Musical Limited. Currently, they are working as a Brand and Communications Associate at JOE & THE JUICE starting from November 2022.
Kristel Mairit Kruusmägi attended Hugo Treffner Gymnasium from 2012 to 2015, where they obtained their GCSE degree in Gymnasium. Later, they enrolled at the University of West London from 2017 to 2020, where they pursued a Bachelor of Arts degree in Media Makeup.
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Joe & The Juice
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JOE & THE JUICE is a Danish food & beverage company founded in central Copenhagen in 2002 by Kaspar Basse. Using high-quality, natural and organic ingredients, JOE & THE JUICE offers freshly prepared juices, shakes, coffee, sandwiches and salads. In JOE & THE JUICE they are committed to internal development and education. JOE & THE JUICE’s 100% focus on employee development has created a unique atmosphere within their stores, allowing guests a place work and socialize while enjoying their healthy menu selection. By also leveraging its strong tech processes, which includes a commitment to internal IT development, JOE & THE JUICE has been able to develop a strong global presence with more than 300 stores in 16 countries. The company has a growing presence in Europe, Asia and is expanding heavily in the US market.