Johan Cruijff ArenA
Heleen van Ketwich Verschuur is a highly experienced professional with extensive involvement in various sports and cultural organizations. Currently serving as a member of the Supervisory Board at Olympisch Stadion Amsterdam and as an ambassador for Johan Cruijff ArenA, Heleen contributes to multiple leadership roles, including chairman of the Supervisory Board at Sportbedrijf Zwijndrecht and team manager for Ajax women's team. Additional engagements include positions in the advisory council for Stichting Amsterdam 750, chairperson of the Foundation Protectors Oranjehotel, and board member roles with the Association of Sports Companies in the Netherlands and the Dutch Curling Association, among others. With a strong commitment to sports management and community involvement, Heleen has been active in these roles since at least 2014.
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Johan Cruijff ArenA
As host of AFC Ajax, the Dutch National Team, concerts of world leading artists, dance event Sensation and 4 matches of the EURO 2020 tournament, Johan Cruijff ArenA is one of the leading Stadiums within Europe. The sporty dynamic ambience, the central location, good accessibility and sufficient parking spaces makes it an unique event location. The spacious ArenA can be divided in many smaller areas to make them suitable for all kinds of events or meetings. What makes the location so special is the access to the platform next to the pitch; the ultimate stadium experience! Accessibility The Johan Cruijff ArenA is only 15 minutes away from Amsterdam City Centre and Schiphol National Airport. By public transport you are there within a 5 minutes’ walk from the station Bijlmer ArenA (train, subway, bus).