Johan Cruijff ArenA
Lars Houben is an experienced professional in account management and business events, currently serving as the Key Account Manager for Business Events at Johan Cruijff ArenA since March 2022. Prior roles include Account Manager positions at Equivalence and Anheuser-Busch InBev, as well as a City Marketeer for Regio VVV Hart van Noord-Holland, where Lars developed promotional activities for tourist destinations and managed social media campaigns. Earlier experience includes managing bar operations at Bras BV and interning at Sjaki-Tari-Us, focusing on fundraising and event organization for a foundation supporting mentally disabled children. Lars holds a Bachelor's Degree in Tourism and Recreation Management from Inholland University of Applied Sciences and completed educational studies at Amsterdam University of Applied Sciences and Oscar Romero High School.
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Johan Cruijff ArenA
As host of AFC Ajax, the Dutch National Team, concerts of world leading artists, dance event Sensation and 4 matches of the EURO 2020 tournament, Johan Cruijff ArenA is one of the leading Stadiums within Europe. The sporty dynamic ambience, the central location, good accessibility and sufficient parking spaces makes it an unique event location. The spacious ArenA can be divided in many smaller areas to make them suitable for all kinds of events or meetings. What makes the location so special is the access to the platform next to the pitch; the ultimate stadium experience! Accessibility The Johan Cruijff ArenA is only 15 minutes away from Amsterdam City Centre and Schiphol National Airport. By public transport you are there within a 5 minutes’ walk from the station Bijlmer ArenA (train, subway, bus).