Johnnie-O
Zack Irons is an experienced social media professional currently serving as the Director of Social Media at johnnie-O since October 2024. Prior to this role, Zack was the Senior Social Media Manager at Callaway Golf, where significant achievements included a 284% increase in total engagements in the first full year, a growth of 1.4 million followers in two years, and reaching the #2 position in audience size among golf club manufacturers. Zack also noted a 50% increase in average engagements per post year-to-date versus 2023 and exhibited the highest growth rate on Instagram in 2024 within the golf club sector. Earlier in the career, Zack worked as a Social Media Marketing Specialist at The Brand Amp, where responsibilities included designing and implementing organic social strategies for clients such as Carl’s Jr. and Hardee’s. Zack holds two Bachelor of Science degrees in Marketing from California State University-Dominguez Hills and California State University San Marcos.
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