Danielle Ross

Director, Product Marketing at Forma

Danielle Ross is a skilled product marketing professional currently serving as Director of Product Marketing at Forma since April 2023. Previously, Danielle held the role of Senior Manager, Product Marketing (B2B) at Apeel, where collaboration with product and sales teams led to the development of go-to-market strategies for new Apeel-protected produce. Danielle's experience also includes serving as Manager of Product Marketing (B2B) at Facebook, where the launch of a new mobile app was achieved alongside the definition of a multi-year product strategy. Danielle began as an MBA Intern in Product Marketing at Facebook, focusing on market fit for the Lead Ads product. An MBA graduate from The Wharton School, with a background in Business Economics and Environmental Systems and Society from UCLA, Danielle's leadership roles have extended to various activities in academic and professional organizations.

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Forma

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The Life Benefits Platform that makes it easy to design and scale flexible benefits programs in modern workforce.