Jeroen Hendriks

Jeroen Hendriks is an accomplished leader with extensive experience in marketing, commercial strategy, and Go-To-Market (GTM) execution. As the Founder and Chief Growth Officer at IF Associates since October 2020, Jeroen empowers GTM teams through a unique methodology aimed at fostering unity and driving sustainable growth. Concurrently, Jeroen serves as Chief Commercial Officer at DOVILO B.V. and Effect ICT, focusing on aligning GTM strategies with organizational objectives. In addition, Jeroen holds various leadership roles at Pavilion, including Functional Group Leader for CMOs and Executive Member, where significant contributions to community growth and knowledge sharing have been made. Previous experience includes senior positions at Proact IT Group AB, driving marketing transformation across multiple countries, and advisory roles supporting ambitious tech scale-ups. Educational credentials include multiple degrees from Erasmus University Rotterdam and specialized training from Pavilion, enhancing expertise in marketing management and revenue strategies.