Jollibee Group North America
Frances Dianne Yorro has a comprehensive work experience in the marketing and brand management field. Frances Dianne started their career at Smart Communications, Inc. in 2008 as a Product Officer, where they were responsible for developing and implementing projects to promote loyalty among Postpaid subscribers. Frances Dianne then joined Jollibee Foods Corporation in 2009 as an Assistant Brand Manager, and later became a Brand Manager. Frances Dianne'sresponsibilities at Jollibee included implementing advertising and marketing campaigns for the Jollibee brand. In 2014, they transitioned to Jollibee Group North America, where they held various roles such as Brand Manager, Sr. Brand Manager, Marketing Manager, and currently, Marketing Director. In their current position, they oversee equity and business-building efforts for the Jollibee brand in North America.
Frances Dianne Yorro attended the University of the Philippines from 1999 to 2003. However, no specific degree or field of study was mentioned during this period. In 2010, they enrolled in the De La Salle University Graduate School of Business and obtained a Diploma in Integrated Marketing Communications.
Jollibee Group North America
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Our Jollibee Group was founded in 1975 by Tony Tan Caktiong. With the help of his wife Grace, his family, and in-laws, they started everything with a small family business selling ice cream in the streets of Manila. Three years after starting, the family saw the opportunity for hot meals. They converted the ice cream parlors into the Jollibee brand we know today. Tony always saw the huge potential for his business and dreamt big. He put faith in hard work, passion, and focus, to turn his then-small business into one of the biggest companies in the Philippines, Asia and now, the world. Today, that dream has brought us from a single brand into a restaurant group with 18 well-loved brands and over 6,200 stores in 34 countries. Through our mission of bringing the joy of eating to everyone, we aim and continue to work to become one of the top five restaurant companies in the world.