JPMorgan Chase & Co.
Carla Hassan is the Chief Marketing Officer of JPMorgan Chase with responsibility for firmwide marketing, which includes advertising, media, sponsorships, market research and customer insights for the Chase, J.P. Morgan and corporate brands.
Most recently, she was the Chief Marketing Officer of Citi, leading the marketing organization to build distinctive, impactful campaigns that differentiated the brand, accelerated digital capabilities and fueled the firm’s continued growth.
Prior to joining Citi, Carla was Executive Vice President and Global Chief Marketing Officer of Toys “R” Us. In this capacity, she served as a member of the company’s global leadership team and oversaw the vision for the company’s brands, marketing and media strategy, creative, marketing communications, digital marketing, CRM, Analytics, Insights and Loyalty Programs.
Prior to joining Toys “R” Us, Carla served as Senior Vice President, Brand Management for PepsiCo’s Global Beverage Group. In this role, she was responsible for driving growth on PepsiCo’s beverage portfolio across 50+ markets around the world, including leading brands Pepsi & Mountain Dew, creating new brands, and expanding Gatorade internationally.
During her 13 year tenure at PepsiCo, she held a number of strategic marketing leadership roles for Quaker and Gatorade in the US, and was Chief Marketing Officer for the company’s Middle East & Africa business based out of Dubai. Prior to that, Carla held several marketing roles at The Kellogg Company.
Carla serves on the board of the AdCouncil, the Association of National Advertisers, and is a 2020 NYWICI Matrix award winner. Carla holds a BA in communication, political science and economics from the University of Colorado, and an MBA from the Thunderbird Graduate School of International Management. Carla is also a member of the 2018 Class of The Henry Crown Fellowship within the Aspen Global Leadership Network at The Aspen Institute.
JPMorgan Chase & Co.
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JP Morgan Chase & Co. is a global financial services provider that offers investment banking, asset management, treasury and consumer banking. They operate under two main brands: J.P. Morgan and Chase. J.P. Morgan's solutions cater to large multinationals, institutional investors, emerging companies, and individuals that seek out assistance in capital and overall financial insights. To corporations and institutions, they provide advice on capital raising, risk management, and trade finance services. In addition to corporations, they also provide assistance to governments. More specifically, they offer expertise in investment banking, treasury and payments, merchant services, commercial card, and commercial banking. For their institutional investor clients, they offer market-leading research, pricing data and analytics, prime services specific to hedge funds and asset managers, securities services, and asset management services. J.P. Morgan also offers services to advisors and advisory firms as well as individuals and family offices. Additionally, they serve customers under their Chase brand which is their U.S. consumer and commercial banking division. Chase has more than 4,700 branches and 16,000 ATMs where you can make deposits and get cash. They provide a stress free experience with your personal finances through their Chase Mobile app. With Chase, you can open your own checking account and saving account as well as open credit lines with their various credit card options such as Chase Freedom and Chase Sapphire. Separately, Chase can help calculate mortgage payments, help finance a a car with Chase Auto, connect with you a Financial Advisor, and provide personal relationships with a dedicated banker.