Robert Børlum-Bach

Robert Børlum-Bach is a seasoned professional in data transformation and analytics with extensive experience across multiple industries. Currently serving as the Head of Data Transformation & Architecture at JP/Politikens Hus since January 2025, Robert is also an Independent Consultant at 'butik' Analytics Consultancy, teaching modules on GDPR and Law at IHM Business School. Prior roles include Senior Manager - Audience & Data Management at TV 2 Danmark, where responsibilities centered on digital analytics and customer data management, as well as Head of Data & Analytics for the Nordics at Artefact. Robert's earlier career includes positions at IIH Nordic, Creuna, Publicis Sapient, and Danske Bank, focusing on data analysis, digital media strategy, and enhancing data-driven business processes. Robert holds a Master of Science in Information Studies and a Bachelor in Media Studies from Aarhus University.