JSW Paints
Anuradha Bose is an accomplished marketing professional with extensive experience in strategic brand management and marketing across various industries. Currently serving as Senior Vice President of Marketing at JSW Paints since May 2020, Anuradha previously held senior roles such as Strategic Brand and Marketing Officer at Gulf Oil India and Head of Marketing at Shoppers Stop. Notably, Anuradha played a key role in relaunching the Shoppers Stop mother brand and significantly enhancing its digital marketing efforts. With earlier positions at Sodexho Pass Services India Ltd and Philips, along with a Master of Business Administration from the Indian Institute of Management Bangalore, Anuradha has consistently demonstrated expertise in driving marketing initiatives, customer loyalty programs, and market research across multiple sectors.
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JSW Paints
JSW Paints is part of the US$ 22 billion JSW Group. It complements JSW offerings in Steel & Cement in home-building and care. JSW Paints aims to be a thoughtful paint company as it builds its Industrial Coatings & Decorative Paints business. JSW Paints Innovative & thoughtful disruptions aim to redefine and discover new ways in paints & painting. The company plans to achieve this with prime focus on emerging consumer needs, state-of-the-art-technology, execution excellence and focus on sustainability. JSW Paints as a brand aims to inspire consumers to Think Beautiful as Beautiful Thoughts make the World Beautiful.