Simone Shepard

Simone Shepard is a seasoned marketing and brand strategist with extensive experience in the food and beverage industry. Currently serving as the Chief Brand Officer at Juice Generation since May 2012, Simone oversees all customer-facing aspects of the brand, collaborating closely with the CEO and CFO to drive innovation and cultural relevance. Prior roles include Director of Business Development, where strategic planning and partnership selection were key responsibilities, and Brand Manager, overseeing the impactful Cooler Cleanse line. Prior to Juice Generation, Simone worked at DO&CO as Food and Beverage Manager, enhancing operational use of platforms and managing multiple teams, and as Food and Beverage Coordinator, establishing pricing structures for luxury airline accounts. Simone earned a Bachelor’s degree in Business, Management, Marketing, and Related Support Services from the University of Massachusetts Amherst.