Niharika Yadav

Niharika Yadav is a Senior Retention Marketing Specialist at Junglee Games since September 2022, leading user retention initiatives through data analysis tools such as CleverTap, Project Audience, and Tableau, while implementing targeted campaigns across multiple channels. Previously, Niharika held the position of Retention Marketing Specialist at Otipy, focusing on user retention strategies using platforms like CleverTap and Moengage, and managing various on-app marketing campaigns. Niharika's earlier experience includes a Management Trainee role at India Shelter Finance Corporation Ltd, where involvement spanned credit and collection segments, along with summer internships at Bharti Airtel and the Supreme Court of India. Niharika holds an Integrated B.Tech+MBA degree in Electrical Engineering, Marketing, and Human Resource from Gautam Buddha University.