JUUL Labs
Brandon Cheung is an accomplished Principal Industrial Designer at JUUL Labs with extensive experience in product form development, design iteration, and user-centric design solutions. Since March 2018, Brandon has led various initiatives including the integration of marketing and user research into design, and the development of connected hardware products alongside mobile software components. In addition to work at JUUL, Brandon serves as a Senior Industrial Design Consultant at LOEWCO and operates as a freelance industrial designer under BrandonC Design, collaborating with clients across diverse industries such as consumer electronics, medical devices, and clean energy appliances. Previously, Brandon held positions at PAX Labs, Stanford University as a teaching assistant, and worked as a hardware engineer at notable companies. Brandon holds a Bachelor's degree in Electrical Engineering and a Master's degree in Product Design.
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JUUL Labs
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JUUL Labs’ mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. We’re a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the alternative to cigarettes.