Chris R.

Senior Director, Global Brand & Creative at JUUL Labs

Chris R. is an accomplished marketing professional with extensive experience in brand management and creative strategy. Currently serving as Senior Director, Global Brand & Creative at Juul Labs since April 2018, Chris R. has advanced through several roles within the company. Prior experience includes a Client Insights Consultant role at IRI, where responsibilities included managing client relationships and synthesizing data for strategic insights, as well as a decade at Whirlpool Corporation in various marketing and training positions, such as Brand Manager for Consumer Packaged Goods. Chris R. holds a Bachelor of Business Administration in Marketing and International Business from the University of Tennessee, Knoxville.

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JUUL Labs

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JUUL Labs’ mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. We’re a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the alternative to cigarettes.


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