K.C. Crosthwaite

CEO & Chairman at JUUL Labs

K.C. has over 20 years of experience in product development, management, and stakeholder and regulatory engagement. Most recently, K.C. served as Chief Growth Officer of Altria, where he spent several years focused on alternatives to combustible cigarettes. K.C. is a graduate of Marquette University, and earned his MBA from Providence College.

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JUUL Labs

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JUUL Labs’ mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. We’re a thriving team of scientists, engineers, designers, supply chain experts, customer service and business professionals who believe that design, technology and out-of-the-box thinking are the keys to creating the alternative to cigarettes.


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