Weixian Yu

Senior Collection Merchandising Manager at JW Anderson

Weixian Yu is a seasoned professional in merchandising with extensive experience across notable fashion companies. Currently serving as the Senior Collection Merchandising Manager at JW Anderson since March 2022, Weixian previously held the role of Collection Merchandising Manager. Prior experience includes a tenure at AllSaints as a Product Merchandiser for Menswear and various merchandising positions at Bally, where responsibilities spanned from Assistant Merchandiser to Merchandiser for Men's Shoes. Weixian began the career at Finery London as a Merchandising Admin Assistant while also gaining experience through internships at Bloomingdale's, Carnegie Mellon University, Swire Pacific, and Sowers Exchange. Educational qualifications include a Bachelor of Arts in Psychology with an Additional Major in Business Administration from Carnegie Mellon University and a Vogue Fashion Certificate from Condé Nast College of Fashion & Design.

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JW Anderson

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Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008’s London Fashion Week. Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women’s capsule collection in 2010. JW Anderson has evolved into an internationally renowned and award-winning brand. In the past accolades have included British Fashion Awards for ‘Emerging Talent, Ready-to-Wear’ (2012), ‘The New Establishment Award’ (2013) and 'Menswear Designer of the Year' (2014). Most recently at the 2015 British Fashion Awards the brand received an historic double award for ‘Menswear’ and ‘Womenswear Designer of the Year’, the first time any brand has ever won both prestigious awards. Most recently, at the 2017 British Fashion Awards the brand received the award of 'Womenswear Designer of the Year'.


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