JWP Connatix
Allison S. is an experienced marketing professional with a strong background in demand generation and strategic marketing. Currently serving as the Director of Global Demand Generation and ABX at JW Player since 2021, Allison has been pivotal in reshaping global marketing strategies, leading a team focused on integrated campaigns and market expansion. Previously, as the Head of Demand Generation at T-Mobile from 2019 to 2021 and Game Boost from 2015 to 2019, Allison developed comprehensive strategies that fostered significant growth and improved conversion rates through cohesive campaigns. Allison holds a Bachelor of Science in Business Management, Economics, and Marketing from Empire State University.
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JWP Connatix
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JWP Connatix is a leading video technology and monetization platform. The company empowers media owners and advertisers to unlock the full potential of video, delivering exceptional streaming and online video experiences, while maximizing revenue across all screens. JWP Connatix is a trusted partner to over 7,000 global customers, including 80% of the top 25 comScore US publishers, delivering over 30 billion video plays and impressions to consumers every month. The company is headquartered in New York City with offices in Plymouth, England; London, England; Cluj-Napoca, Romania; Eindhoven, Netherlands; Skopje, Macedonia; and Tel Aviv, Israel.