KAFD | كافد
Mark Grossfield currently serves as the Vice President Marketing at KAFD, a landmark project in Riyadh owned by the Public Investment Fund. With previous experience in destination marketing at Expo 2020 Dubai and VisitBritain, as well as account management at Sicuro Group LLC, Mark has a strong background in marketing and strategic communications. Prior to this, Mark worked in marketing communications at JT Group Limited and as a Partnerships & Events Executive at Vodafone. Mark holds Bachelor's Degrees in International Business Studies from Nagoya University of Foreign Studies and the University of Portsmouth.
KAFD | كافد
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ESTABLISHMENT AND OWNERSHIP KAFD was first established in 2008, then bought by the Public Investment Fund in 2018. Since taking ownership, PIF has rebalanced KAFD’s use mix, positioning it as the prime business and lifestyle destination in the region. VISION 2030 KAFD is a landmark development and proud symbol of Saudi Arabia’s social and economic transformation. As an early manifestation of Vision 2030, KAFD has been designed to expand opportunities, diversify the economy and generate significant value for the Kingdom. PURPOSE AND GOALS KAFD will be connected to Riyadh’s core transport infrastructure, seamlessly accessible throughout the capital. It will be a leader in smart city amenities and a home to business leaders across the region, creating an unparalleled networking environment. BUSINESS KAFD is a one-of-a-kind destination, welcoming businesses from all over the world. With state-of-the-art office spaces, uniquely designed venue spaces and smart city solutions, KAFD is set the number one destination for your business or event. LIFESTYLE KAFD embodies the future of destinations, combining stunning residential towers, exclusive leisure experiences and lively public spaces in a masterpiece of urban planning. With 110,000 square metres of entertainment space, KAFD is creating a space for art, culture and entertainment to thrive in the city.