KAFD | كافد
Nahla Albalwi is a seasoned marketing professional with a strong background in brand management and destination marketing. With experience at prominent companies such as ROSHN, Arabian Centres, and MAGRABi, Nahla has honed their skills in developing marketing strategies to increase market presence and brand recognition. Their educational background includes a Mastering Digital Marketing class at London Business School and a Bachelor's degree in Marketing and Economics from California State University, Northridge. With a track record of success in various marketing roles, Nahla brings a wealth of expertise to any team Nahla joins.
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KAFD | كافد
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ESTABLISHMENT AND OWNERSHIP KAFD was first established in 2008, then bought by the Public Investment Fund in 2018. Since taking ownership, PIF has rebalanced KAFD’s use mix, positioning it as the prime business and lifestyle destination in the region. VISION 2030 KAFD is a landmark development and proud symbol of Saudi Arabia’s social and economic transformation. As an early manifestation of Vision 2030, KAFD has been designed to expand opportunities, diversify the economy and generate significant value for the Kingdom. PURPOSE AND GOALS KAFD will be connected to Riyadh’s core transport infrastructure, seamlessly accessible throughout the capital. It will be a leader in smart city amenities and a home to business leaders across the region, creating an unparalleled networking environment. BUSINESS KAFD is a one-of-a-kind destination, welcoming businesses from all over the world. With state-of-the-art office spaces, uniquely designed venue spaces and smart city solutions, KAFD is set the number one destination for your business or event. LIFESTYLE KAFD embodies the future of destinations, combining stunning residential towers, exclusive leisure experiences and lively public spaces in a masterpiece of urban planning. With 110,000 square metres of entertainment space, KAFD is creating a space for art, culture and entertainment to thrive in the city.