KAIRO
Walaa Abu El Eainen currently serves as the Head of Digital Media and Social Intelligence at KAIRO, a position held since January 2016, where responsibilities include leveraging social media listening tools for research and reporting on consumer insights, market trends, and strategic recommendations. Prior experience includes roles as a Digital Strategy Consultant at ARPU Telecommunication Services, where digital strategies were adapted for notable brands, and as a Senior Digital Media Manager at Wavemaker, focusing on social strategies and campaign management. Walaa's career began as an SEM Account Manager at Denver PPC, overseeing substantial PPC campaigns. Educational qualifications include an Executive Education in Disruptive Strategy from Saïd Business School, University of Oxford, and a BSC in Business Administration/Marketing from Cairo University.
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KAIRO
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Kairo is an award-winning, data driven, creative marketing and communications agency. The agency is built to challenge certainties and work with brands to grow their businesses in a supersonic changing world. Equipped with state of the art tools, we turn data into insights that inform strategy, while leveraging creativity to translate strategy into amazing experiences that are both meaningful to the customers across their journey, and deliver business results to the client.