KALDEWEI
Maike Boes currently serves as the Head of Global Brand Communication at KALDEWEI, a position held since August 2016, overseeing various aspects including print, content, media planning, social media, public relations, corporate communication, and project management, while collaborating closely with international subsidiaries, particularly in Asia and Australia. Prior roles at KALDEWEI include Marketing Manager for Content & Media and Marketing Manager for Content & Sales Promotion, as well as positions as an HR and Purchasing Assistant and Apprentice Industrial Management Assistant. Additionally, Maike Boes gained experience as an intern at Haybury in October 2017. Maike Boes holds a Bachelor Professional of Marketing (CCI) degree, obtained from Sommerhoff AG - Management Institut between July 2020 and May 2021.
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KALDEWEI
KALDEWEI is a German family company that has been creating bathroom solutions combining modern luxury with sustainable thinking, management and action for over 100 years and which is now in its fourth generation. The company describes this global strategic orientation with the term “Luxstainability”. The KALDEWEI portfolio includes bathtubs, shower surfaces and washbasins made from exquisite steel enamel. This material impresses with its high-quality surfaces, elegant design, lifelong durability and 100 percent circularity. In 2021, KALDEWEI was the first sanitary company to sign the “Science Based Targets” and set out to produce in a climate-neutral way. With the new KALDEWEI Limited Edition nature protect made from CO2-reduced steel, KALDEWEI has come a big step closer to this goal. And partners in the construction industry also benefit from this, because with KALDEWEI nature protect bathroom solutions, construction projects have a significantly lower CO2 footprint. For several years, KALDEWEI has been supporting the WWF marine conservation programme which is devoted to reducing plastic waste in our oceans. This is done out of responsibility towards the environment and the following generations.