Kalkhoff Bikes
Claudia Buering is a holistic marketing expert with 25 years of experience spanning the food industry, medical technology, and the e-bike sector. Currently serving as the Director of Brand Experience at KALKHOFF BIKES, Claudia has a strong track record in leading teams, managing projects, and developing marketing strategies for both B2B and B2C markets. In addition to this role, Claudia operates a consultancy focused on organizational and team development, and serves as a TrainerCoach at key2advance, leveraging extensive leadership experience. Previous positions include Brand Manager New Business at Allos Hof-Manufaktur and various marketing leadership roles at Dräger, where Claudia was responsible for global marketing strategies and media relations. Claudia holds a degree in Nutritional Science from Fachhochschule Niederrhein.
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Kalkhoff Bikes
100 YEARS OF QUALITY FROM GERMANY From postman to innovator – Kalkhoff has been writing cycling history since 1919. Over the course of 100 years, we have become not only one of the leading bike brands in Germany but also a global trendsetter in e-mobility. Today, with all its history, Kalkhoff stands more than ever for innovation, quality and commitment to Germany as a centre of manufacturing. Kalkhoff bikes are still developed, assembled and tested in the company's own laboratory in Cloppenburg – and help us deliver on our slogan of “Pure Freedom” in over 30 countries across the world. Our trademark is continuous innovation. Kalkhoff has always led the way – rather than simply going with the flow – as evidenced by the company starting serial production of e-bikes as early as 2007. This was duly followed by the launch of the first serial-production e-bike with a mid-mounted motor and fully integrated/ removable battery in 2015. Not to mention the development of pioneering shiftsensor technology for really smooth gear changes and less stress on materials. Our 100th anniversary is no time to relax – we see it instead as an incentive to keep innovating and driving the German bike industry forwards in future.