Liz Mefford

Evp, Health & Wellness at Kaplow

Liz Mefford is an experienced professional who has worked in various roles within the communications and marketing industry. With a strong background in executive leadership, Liz has held positions such as Executive Vice President, Senior Director, and Communications Consultant at companies like Kaplow, Rpr Marketing Communications, and Blue Sky Communications, LLC. Liz's expertise in health communications makes their a valuable asset in their current role at Kaplow as Executive Vice President, Health. Liz's journey in the industry started as an Account Executive at CMM PR after completing their education at the University of Minnesota.

Location

Brooklyn, United States

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Kaplow

An award-winning, holistic communications agency dedicated to cultivating brand identities, Kaplow partners with our clients to exceed their objectives. For 30 years, Kaplow has helped consumers fall in love with brands. We do this by garnering unique insight into our clients’ audiences, and then creating an emotional connection between consumer and brand through storytelling across traditional and digital channels. We ensure our brands are front and center with the media, events, and people that most influence the audience they need to reach—and believe strongly in the power of authentic and meaningful messages. Kaplow is redefining PR. With our in-house digital services division, Kdrive, social media is an integral component of the signature holistic PR strategy Kaplow develops and executes for our clients. Kdrive weaves consumer engagement at the grassroots level throughout the entire communications campaign, providing a 360 degree storytelling experience for brands. Kaplow’s Kstudio develops creative video that gives brands the opportunity to act as their own storytellers, while Kaplow's analytics division provides insight and measurement to increase effectiveness of campaigns. As a full-service communications firm with media relations, brand consulting, social media, analytics, and digital production capabilities all under one roof, Kaplow is at the forefront of a changing PR landscape.


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Employees

51-200

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