Karma Casting
Erica R. possesses a diverse background in brand promotion and event management, currently serving as a Post Hearing Officer at the Veterans Review and Appeal Board since January 2023. As a Brand Ambassador for Karma Casting and Cotton Candy Event Staffing Inc., Erica has successfully self-managed events and promoted notable brands including Lincoln Motor Sports, Pro Hockey Life, and Bacardi at major festivals. Prior experience includes a Student Assistant role at Veterans Affairs Canada, where Erica managed translation requests and created weekly Release Notes, as well as various positions at Shoppers Drug Mart from 2015 to 2020, contributing to customer service and retail operations. Erica holds a Bachelor of Business Administration in Marketing and a minor in Environmental Studies from the University of Prince Edward Island.
Karma Casting
Karma Casting OUR STORY Founded in 2016, based on market opportunity & execution need, Karma is disrupting the gig-based economy in the experiential marketing space. Simply put, we connect top talent (over 13,000 profiled talent members) with brand programs and execute with excellence. The founders have 50+ years of tactical and strategic recruitment & execution experiences across North America (with previous MARKET LEADER agency ownership). We can executed anything from a one-day PR stunt to a multi-week road tour! Street & Guerilla Activations / Campus Ambassadors / In-Store Demos / Sampling / Retail Sales Assist / Restaurant & Bar / PR Stunts / VIP Events / Sporting /Trade Shows / Corporate events We are experts at creating unique brand experiences with specialized, top talent. We understand recruiting, execution compliance, reporting KPI’s and price certainty. We know that project-based talent are critical to the brand experience, and ensure that our people deliver a great interaction with the consumer. The Karma Casting App is a powerful cloud and mobile-based marketplace platform that connects agencies, brands and talent with available gigs, and managing those engagements to project completion. Our technology empowers brands and agencies across multiple industries to effectively identify, engage, enable and deploy the vast pool of multi-talented freelancers into attractive, well-paying gigs that match their skills, experience and interests.