Karma Casting
Nikki DeMelo has extensive experience in promotional modeling and brand representation, having worked with multiple companies since 2013. Currently serving as a promotional model with INK Entertainment since September 2016, Nikki also operates as an independent contractor with 7 Communications and serves as a brand representative for Karma Casting and Spoiled Fabulous Marketing Inc. Responsibilities include hosting events, engaging in stealth marketing, and increasing product awareness through interactive consumer experiences. Prior experience includes a junior agent role at MAX Agency, sales positions at Guess?, and a fitness consultant role at GoodLife Fitness. Nikki holds a degree in Early Childhood Education and Teaching from Humber College.
Karma Casting
Karma Casting OUR STORY Founded in 2016, based on market opportunity & execution need, Karma is disrupting the gig-based economy in the experiential marketing space. Simply put, we connect top talent (over 13,000 profiled talent members) with brand programs and execute with excellence. The founders have 50+ years of tactical and strategic recruitment & execution experiences across North America (with previous MARKET LEADER agency ownership). We can executed anything from a one-day PR stunt to a multi-week road tour! Street & Guerilla Activations / Campus Ambassadors / In-Store Demos / Sampling / Retail Sales Assist / Restaurant & Bar / PR Stunts / VIP Events / Sporting /Trade Shows / Corporate events We are experts at creating unique brand experiences with specialized, top talent. We understand recruiting, execution compliance, reporting KPI’s and price certainty. We know that project-based talent are critical to the brand experience, and ensure that our people deliver a great interaction with the consumer. The Karma Casting App is a powerful cloud and mobile-based marketplace platform that connects agencies, brands and talent with available gigs, and managing those engagements to project completion. Our technology empowers brands and agencies across multiple industries to effectively identify, engage, enable and deploy the vast pool of multi-talented freelancers into attractive, well-paying gigs that match their skills, experience and interests.