Kasapreko
Greg Pitt has a diverse work experience in sales, marketing, and leadership roles. Greg is currently serving as the Deputy Managing Director at Kasapreko Company Limited. Prior to this, they worked as the Commercial Director at Kenya Wine Agencies Limited (KWAL) from 2019 to 2021, where they successfully implemented the commercial strategy and achieved 20% year on year volume growth.
Before joining KWAL, Greg was the Country Manager at Distell from 2014 to 2019, where they led a team of 30 staff members and exceeded sales, revenue, and EBIT targets. Greg also played a key role in negotiating a contract licensing agreement with Kasapreko, turning the business around from a loss to a profit-making entity.
Greg's earlier experiences include working as the Head of Product and Sales Business Banking at Stanbic Bank from 2012 to 2014, and Head of Product Business Banking Stanbic Africa at Standard Bank from 2005 to 2012. Greg has a strong background in product and pricing strategies, core banking design, and implementation. Greg also has experience in SME lending and sales support.
Overall, Greg Pitt has demonstrated strong leadership, strategic planning, and commercial acumen throughout their career.
Greg Pitt completed their Matric at Selborne College from 1995 to 1999, studying English, Afrikaans, Maths, Science, Accounting, and Geography. Greg then attended Rhodes University from 2000 to 2003, earning a BCOMM degree with a focus on Industrial Psychology, Economics, and Business Management. In 2004 to 2005, they pursued an Honours degree in Strategic Management at the University of Johannesburg. Greg also engaged in professional development in the field of Business/Commerce.
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Kasapreko
Leading manufacturer of alcoholic and non-alcoholic beverages in Ghana. The Chartered Institute of Marketing, Ghana (CIMG) Kasapreko is a manufacturer of alcoholic and non-alcoholic beverages in Ghana. Kasapreko combines the best from our Ghanaian heritage with herbal science and state-of-the-art manufacturing technology strives to deliver products that offer a multiplicity of benefits to the end consumer. The company was founded in 1989 in Nungua, a suburb of Accra in response to the growing demand for good quality alcoholic drinks that were still within the means of the average Ghanaian. Kasapreko’s vision differed from that of other alcoholic drink manufacturers present the country in that it identified the increasing sophistication of the consumer. High expectations in terms of taste, quality, safety and packaging meant that the Ghanaian consumer was spending more on foreign imports that met their aspiration. This was the mass niche that Kasapreko Company set out to serve. Kasapreko rapidly ascended to the leadership position in the Gin market with their “Kasapreko Dry Gin”, which became the gin of choice for consumers. Kasapreko Company was the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce their own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana– Alomo Bitters which quickly become the company’s flagship product.