Wholesale Marketing Manager (insights & Engagement)

Job Summary
The Wholesale Insights & Engagement Manager executes premium in-store and online experiential
programs that elevate the brand by driving sell-through, ensuring maximum revenue generation and
consistent brand messaging with wholesale account partners. This role builds both customer and internal cross functional relationships to achieve sales objectives and results.

Essential Functions

• Collaborates with manager to develop integrated wholesale account activation omni-channel plans that align in-store, digital, OOH, ambassador programs, and physical experiences. Responsible for executing the plans.
• Manages relationships with Sales leadership, Account reps and Wholesale Marketing partners to proactively drive strategic marketing plans designed to achieve account growth and profitability targets.
• Carries out Insights & Engagement product and brand initiatives in alignment with product and brand awareness vision and strategies.
• Collaborates with Sales and Sales Planning team to maintain wholesale data including merchandising planning, marketing metrics, and digital performance. Provides business updates and reporting including sell-in and sell-thru details, competitive analysis, product demand and availability, and market share to senior leaders.
• Pro-actively identifies, executes, and optimizes key product storytelling opportunities across the wholesale channel. Carries out I&E product and brand initiatives in alignment with product and brand awareness vision and strategies.
• Drives best in-class, in-store POP based on seasonal product launches, stories and brand campaigns led by I&E leadership. Manages GWP and SWAG promotions plan per year to budget bases on seasonal needs and account marketing plans.
• Manages wholesale account marketing budgets, including contractual MDF/Co-op spends, and develops and maintains reporting of the ROI on tactics and programs based on plan, in partnership with the Wholesale I&E leadership.

Qualifications

• Bachelor's Degree from a four-year college or university required.
• Five (5) years of consumer marketing experience required with experience in outdoor or brands with a strong lifestyle component preferred.
• Documented experience working across various departments with multiple touchpoints.
• Excellent understanding of consumer behavior and ability to utilize consumer insights to drive targeted marketing messages.
• Strong project management skills.
• A strong eye for copyediting and creative detail.
• Pro-active, highly motivated, entrepreneurial can-do attitude.
• Strong understanding of brand and product – outdoor and technical knowledge preferred.
• Innovator, eye for detail and drive to see projects through until 100% completion.
• Excellent written and verbal communication, robust presentation skills.
• Proficient with Microsoft Office programs, including Word, Excel and PowerPoint – knowledge of and experience with Adobe Suite is a plus.
• Ability to partner with internal and external teams to drive the business goals.
• Strong knowledge of current technology, trends, and best practices in retail and digital marketing.
• Must be flexible and able to work with tight deadlines, and extended hours when necessary.
• This role has a Hybrid schedule which will require 3 days in the Portland office per week. 

Travel Required: Yes, 25% of time

Base Salary: $92,000.00 - $101,000.00 yearly
This range represents the low and high end of the anticipated base salary range for this position. The actual base salary will depend on numerous factors such as: experience, knowledge and skills, and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:  Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place.  

At KEEN, we believe in a more just and equitable future for all people. As a global brand, we acknowledge that our business, buildings, and daily lives exist within the traditional territories of indigenous peoples. We strive for a future that recognizes the knowledge, rights, and resilience of these peoples.

KEEN Footwear is an equal opportunity employer.  We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.