Erkka Lilja

Erkka Lilja is a seasoned professional in B2B sales process development and digital transformation, currently serving as a Senior Development Manager at Kesko - K-Group since February 2022. In this role, Erkka leads CRM development initiatives, manages rollouts, and enhances operational efficiency through innovative sales tools. Prior to this position, Erkka accumulated significant experience at Lindström from January 2006 to February 2022, where roles included Head of Marketing, Head of Process Digitalization, and Manager Customer Relationship Management, focusing on marketing capability development, process digitalization, and CRM implementation across multiple countries. Educational background includes studies at Åbo Akademi University.