Marcela Salazar

Marcela Salazar currently serves as Senior Vice President at Ketchum, focusing on corporate reputation and working across various industry practice groups. Prior to this role, Marcela was the Head of Public Affairs and Lead Lobbyist at UFCW Colorado & Wyoming, managing communications and government affairs to align with workforce public policy issues. As President and CEO of B+B, Marcela led a public affairs firm specializing in community outreach and crisis communications. Previous experience includes Managing Director at SKDK, Bureau Chief and Executive Producer at CNN, and launching a national public affairs program at Univision Communications Inc. Additionally, Marcela held roles as Communications Advisor to Speaker Nancy Pelosi and Senior Communications Specialist at UnidosUS. Educational credentials include a Bachelor's Degree from Georgetown University, a Master's Degree in Journalism from Universitat de Barcelona, and a Certificate in Journalism from Columbia University.