Keywords Studios
Tony Grigg has extensive work experience in marketing and communications, with a focus on the digital space. Tony is currently the Chief Marketing Officer at Keywords Studios and Service Line Director for Engage at Keywords. In this role, they oversee the strategic direction and delivery of services for the global video game industry.
Prior to their current position, Grigg worked as the CEO Global Partnerships for Hogarth Worldwide, where they established and ran the business with Ogilvy. Tony also worked as a Marketing and Communications Consultant, leading a team that delivered a new customer engagement initiative for a major pub group.
Grigg has also held various leadership roles at WPP, including Interim Team Leader for Jaguar Land Rover and CEO of Blue Hive (now GTB), where they led the development and establishment of WPP's agency model for Ford Motor Company.
Earlier in their career, Grigg worked at Ogilvy & Mather and Osprey Communications, gaining experience in managing director roles. Tony began their career as a Graduate Trainee at Tiphook, a shipping and transport company.
Tony Grigg attended the University of Exeter from 1986 to 1989, where they obtained a 2:1 Honours Degree in Economic and Social History.
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Keywords Studios
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Keywords Studios Plc supplies localization and localization testing services. The Company's segments include Localization Services, which relate to translation and cultural adaptation of in-game text and audio scripts across multiple game platforms and genres; Localization Testing, which involves in testing the linguistic correctness and cultural acceptability of computer games; Audio/Voiceover Services, which relate to the audio production process for computer games and includes script translation, actor selection and talent management through pre-production, recording and post-production; Functional Testing, which relates to quality assurance services provided to game producers to ensure games functions as required; Art Creation Services, which relate to the production of graphical art assets for inclusion in the video game, and Customer Support, which relates to the live operations support services, such as community management, player support and associated services.