Abdellatif Tarek

AbdElLatif Tarek is a seasoned marketing professional currently serving as the Regional Head of Paid Media at Kijamii since October 2021, where responsibilities include managing the P&L for the media division and driving business development efforts. Previously, AbdElLatif held positions as Digital Media Director at B.TECH, where a comprehensive digital marketing strategy was established, and as Middle East & Africa Performance Marketing Manager at M. H. Alshaya Co., focusing on data-driven strategies for over 90 brands. Further experience at IBM involved leading digital analytics practices across the MEA region. Additional roles include Digital Marketing Manager at Mortimer Harvey, where digital strategies were developed for various clients, and extensive tenures at Vodafone encompassing digital marketing and e-commerce leadership. AbdElLatif holds a Bachelor of Science in Accounting and Finance from Cairo University.