Kinesso
MacKenzie Gallas is a seasoned professional in addressable strategy, currently serving as the Director of Addressable Strategy at KINESSO since March 2022. Prior experience includes roles such as Associate Director at Publicis Health Media from September 2019 to February 2022, and various positions at Starcom, including Programmatic Manager, Senior Programmatic Analyst, and Programmatic Analyst between February 2016 and August 2019. MacKenzie Gallas holds a Bachelor's degree in Political Science and Government and Psychology from the University of Illinois Urbana-Champaign, complemented by a study abroad experience at the Gustolab Institute Center for Food Studies in 2014.
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Kinesso
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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.