Kinesso
Sara Álvarez is an accomplished professional currently serving as the Associate Director of Global Product Strategy & Innovation at KINESSO, a performance marketing agency within IPG Mediabrands. With extensive experience in innovation consultancy, Sara holds roles as an Advisor with Opinno Global and a Judge & Evaluator for MIT Innovators Under 35 Latin America. Previous positions include Associate Director of Global Product & Innovation at Initiative and Director of Innovation at Opinno, where Sara focused on transforming organizations through innovative methodologies. A background in civil engineering, combined with advanced degrees in sociocultural anthropology and business management from prestigious institutions, underpins a strong skill set in strategic project management, stakeholder relations, and cross-disciplinary collaboration.
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Kinesso
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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.