Kinesso
As CCO Tom is responsible for commercial strategy of Kinesso offerings as well as the financial operations of the company’s data and technology assets. Previously CFO of Data and Technology for Mediabrands, Tom took on his current role in 2020.
Tom has served in a variety of roles during his nearly sixteen years in the IPG network, including SVP, Head of Global Client Finance Mediabrands, CFO of Matterkind (formerly Cadreon) Magna Global and Reprise Media, and CFO Mediabrands Australia.
Tom, who has stated that curiosity, patience and collaborating with clients and partners have been keys to his past success, considers his biggest accomplishment so far to be supporting the growth of Kinesso Audiences and the development of finance and commercial talent within the organization. In his current position as CCO, Tom is most looking forward to seeing the growth of new Kinesso offerings in Audience, Identity and Addressable Media.
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Kinesso
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Kinesso brings together the best minds in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands.