BG

Barrett Gibson

Head Of Brand & External Communications at Kinetic

Barrett Gibson currently serves as the Head of Marketing & Communications at Kinetic, the largest privately-owned bus network in Australia and New Zealand, since September 2019. Prior to this role, Barrett held positions including Head of Media & Communications at BG Consulting, which specializes in public relations and communications for national brands, from November 2014 to December 2021, and Senior Consultant at Ignite PR & Marketing, focusing on communications across various industries from February 2011 to November 2014. Earlier experience includes roles as a Consultant at ReputationInc, specializing in corporate communications for the private sector, and as a Freelancer at Band & Brown Communications, working on corporate communications for the public and third sectors. Barrett earned a degree in Business, Marketing and International Business from Queensland University of Technology and furthered studies in International Business at the University of Tübingen.

Location

Melbourne, Australia

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Kinetic

Established over 45 years ago, Kinetic has grown to become the largest bus operator in Australia and New Zealand, and a global, multi-modal transport network with operations that span across the UK, Europe and Singapore. We began in 1978 with Melbourne’s Skybus – a cost efficient, reliable airport transfer service. Today, we manage a global network of bus and rail services, with a team of 36,000 dedicated people and 11,000 buses seamlessly moving over 100 million passengers every year. We’re the trusted operator of urban, regional, school and charter bus services across Australia and New Zealand. We operate 40 per cent of buses in Queensland, a third of Melbourne’s bus network, and almost half of bus services in Tasmania. In NZ, we’re proud to partner with councils in Auckland, Christchurch, Wellington and Tauranga. Our expertise spans continents, operating in five countries across Europe. In the UK, we run the Go Ahead network – alongside joint venture partner Globalvia – which includes the Govia Thameslink rail link, the largest and most complex rail system in the country. We believe in improving the communities in which we live and operate, and making a positive impact on people’s lives. We’re removing the diesel buses that emit millions of tons of greenhouse gases every year. We’re putting women up front. And we believe in LGBTQI+ inclusion and the freedom to be your true self. Governments, airports, businesses, schools and councils count on us every day. You too, can count on Kinetic.


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Employees

10,000+

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