Baris Aygoren

Baris Aygoren possesses extensive experience in performance marketing, currently serving as Vice President of Performance Marketing at King since 2017, where previous roles included Senior Director, Director, and Senior Manager for various teams and strategies. A member of the UA Society since 2016, Baris co-founded ModaSor.com, Turkey's first e-commerce search engine, and led marketing efforts from 2014 to 2015. Prior experience includes positions at Peak as Team Lead for Casual Games, Procter & Gamble as Brand Manager for Fabric & Home Care with multiple awards and recognitions, The Coca-Cola Company as Junior Brand Manager, and Strategy& as a Management Consultant. Educational credentials include a B.Sc. in Operations Research from Boğaziçi University, an exchange program at The George Washington University, and participation in the Research Science Institute at MIT.