King
Gabriela Cavalheiro is a seasoned professional in UX writing and content design, currently serving as Lead UX Writer/Content Designer at King, with experience on the Candy Crush Soda team. Previous roles include Senior UX Writer/Content Designer and UX Writer/Content Designer at UX Collective and Circular IQ, respectively, where Gabriela contributed to enhancing user experiences through effective storytelling and content creation. Additionally, Gabriela has a background in editorial work as Associate Editor for The Watchung Review, and has significant writing experience with HuffPost and Insider, crafting compelling content across diverse subjects. Gabriela holds a PhD in English/Cultural Studies from King's College London, complemented by a Master's and Bachelor's degree from Universidade Federal do Rio de Janeiro.
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King
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King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of their games. They have developed more than 200 fun titles, and offer games that are enjoyed all around the world. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI), which acquired King in February 2016.