Cassandra Reed

Cassandra Reed is a seasoned marketing professional with extensive experience in retention and digital marketing within the beauty and healthcare industries. Currently serving as the Director of Retention Marketing at Kitsch since April 2024, Cassandra previously held the role of Director of CRM at ILIA Beauty from July 2019 to April 2024, where significant improvements in customer acquisition and retention were achieved. Other roles include Digital Marketing Lead at Dentsply Sirona, Associate Manager of Digital Marketing at Unilever Prestige, Digital Marketing Manager at KEVIN.MURPHY, Managing Content Editor at KWSM, and Marketing Consultant as a freelancer. Cassandra holds a Bachelor of Arts degree in Communication and Media Studies from California State University, Fullerton.