Rafael Souza

Senior Advertising Yield Manager - Retail Media at Kleinanzeigen

Rafael Souza has a diverse work experience spanning different industries and roles. Rafael is currently working as an Advertising Yield Manager at eBay Kleinanzeigen since February 2022. Prior to this, Rafael worked at Amadeus as a Senior Data & Native Advertising Partnership Manager from July 2021 to January 2022. Rafael also held the position of Senior Publisher Growth Specialist - Native Advertising at Amadeus from July 2019 to July 2021. Before joining Amadeus, Rafael worked at Travelstart as a Performance Marketing Lead from October 2017 to February 2019. At Travelstart, they were responsible for developing the display marketing strategy and managing campaigns for multiple markets.

Prior to that, Rafael worked at Sprout Performance as a Programmatic Media Buyer from April 2016 to September 2017. Rafael specialized in online performance marketing and advertising solutions. Rafael also gained experience at Incubeta DQ&A as a Senior Sell Side Campaign Manager from July 2014 to February 2016. Rafael managed digital advertising technologies and focused on turning data into actionable insights.

Furthermore, Rafael worked at Objective as an Operations Manager from December 2012 to June 2014, where they led a team and developed strategic planning for RTB campaigns. Rafael also worked as a Client Services / Campaign Manager at Objective from September 2011 to November 2012, managing campaigns through DoubleClick / DART for Publishers and handling client inquiries.

Rafael's earliest work experience was as an Office Clerk at Speech Institute from March 2011 to September 2011. In this role, they promoted language courses, communicated with customers, and handled office tasks.

Overall, Rafael Souza has a strong background in advertising and marketing, with experience in strategy development, campaign management, and data analysis.

Rafael Souza attended Faculdade de Tecnologia de São Paulo - FATEC-SP from 2008 to 2010, where they obtained a degree in Information Technology with a focus on Database Management. In addition to their formal education, Rafael has also obtained several certifications, including "Ad Exchange Seller (ADX) Fundamentals," "DFP Audience Fundamentals," "DFP Fundamentals for Administrators," "DoubleClick Bid Manager Fundamentals," "DoubleClick Campaign Manager (DCM)," "DoubleClick For Publishers (DFP) Fundamentals," "DoubleClick Search Basics," "Gemini Native Certification Exam (EMEA)" from Yahoo, and "Google Analytics" from Google. The exact months and years of when these certifications were obtained are not provided.

Location

Berlin, Germany

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Kleinanzeigen

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Kleinanzeigen is a free online classifieds market that brings the joy of sustainable trade to everyone. Users buy and sell on Germany's No. 1 for classifieds mainly second-hand. In this way they make an active contribution to more sustainability. On average, more than 50 million ads are available in numerous categories – from children's supplies to electronics and real estate. Kleinanzeigen also offers small and medium-sized businesses the opportunity to present their services online. Around 35 million users per month make Kleinanzeigen one of the most widely used websites in Germany. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.


Employees

201-500

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